As far as numbers go, it is hardly to even get a return on investment if you develop only for OUYA, but again, that is from a company point of view and not a hobbyist.

Most of the times, if you make a title for OUYA there is nothing preventing you to publish it on the Play Store as well, where it is less exposed but to a much larger audience.

I definitely count myself among the crowd lucky enough to reap the benefits of that, and I’m grateful for the opportunity it’s afforded me. The relatively small platform and engaged user base has allowed me to grow as a developer in ways that other platforms just can’t provide anymore. Keep your release on Android (or even PC) these days and there’s a decent chance it’ll sink like a stone without a lot of luck or a contact or two. Few developers come out the gate fully formed and firing on all cylinders, and I think it’s great to have another space where these people can grow.

As far as numbers go, as a non-featured app on the Play Store they didn’t work all all that different so far. Maybe 2-4 times more downloads on there than on the Discover store, but the conversion rate is at least double.